AI made it easy to build. It didn't make it any easier to sell.
You have the product. What you need now is customers, a pipeline, and a system that runs every week without you holding it together. Two live sessions, built from 20+ years and 40+ product launches, on exactly that.
Anyone Can Build Now. Almost Nobody Can Launch.
For founders who just launched or are about to.
You Don't Have a Growth Problem. You Have a Bottleneck.
For founders who are growing, and stuck.
Free. Live on Google Meet. Every attendee gets the From Idea to Operator playbook: 40+ modules and 200+ templates.
Save your seat
"I have a great product. I just need help going to market."
That's the sentence I hear more than any other from founders right now. And it makes sense.
Building got cheap. You can ship an MVP in a weekend. But every category is more crowded because of it, buyers expect you on every channel, and specialist headcount costs exactly what it did five years ago.
Go-to-market is eight jobs: content, SEO, PR, paid, email, outbound, web, analytics. A big company hires eight people. A founder is all eight, plus the product.
That's not an effort problem. It's a sequence and capacity problem. Both sessions are built to fix it.
Sound familiar?
If two or more landed, save your seat.
Anyone Can Build Now. Almost Nobody Can Launch.
How to turn an AI prototype into a real business. The Founder Operating System Masterclass.
Is there a business here?
Enough people, enough pain, and someone who isn't your friend willing to pay.
A business, not a project.
Does the money math work before you spend a year on it?
Proof before polish.
What would have to be true, and have you actually checked?
Launch and the first hundred.
Who buys first, and how you reach them by hand.
Get known, then get leverage.
Being chosen before the buyer is even ready to buy.
By the end of the hour, you'll know which gate you're stuck at.
What you'll learn:
- The three-question problem test. Two out of three is a hobby.
- The five real moats left now that anyone can build, and the only two substitutes if you have none
- Three customer interview questions that produce real signal instead of compliments
- How to match your MVP to the question you're actually asking, not the most impressive thing you can build
- Why your first hundred customers have to be manual, and the four launch numbers that matter (none are followers)
- How to pick two channels, own one, and turn every win into the next one
You Don't Have a Growth Problem. You Have a Bottleneck.
The Growth Operating System Masterclass
Visibility
You can't see what's capping you, so you fix the wrong thing.
Coordination
Work waits on people, not effort, so nothing ships on time.
Follow-through
You lose demand you already paid for, so you go buy more.
Demand
The demand you buy doesn't compound, so next quarter costs more.
What you'll learn:
- The four numbers that locate a bottleneck, and why blended CAC hides the channel that's actually working
- Why 3.5 hours of work takes 10 days to ship, and how to cut the wait
- The three-tier follow-up cadence that turned a hand-built list of ~3,000 buyers into 700+ hot leads
- Rented demand vs. owned demand, and what keeps arriving after you stop paying
- 12 moves you can start Monday, none of which cost a dollar
Show up and you leave with the whole toolkit.
No upsell required to use any of it.
The From Idea to Operator Playbook
40+ modules and 200+ templates, frameworks and worksheets. Every framework I run in client engagements, from validation to scale. Free for every registrant.
The Constraint Diagnostic
24 questions, scored. Your primary constraint, your secondary one, what it's costing you in hours per week, and a 90-day sequence.
A 60-minute Constraint Session with me
Bring your scores, leave with your order of operations. Limited to what my calendar holds the week after Tech Week. First come, first served.
Early access to the GoStack beta
Attendees get first look at the go-to-market system I built from the playbook, with a 14-day trial and setup done with my team.
Taught by an operator, not a guru.
I'm Steven Mitts. I've spent 20+ years taking products to market across defense, aerospace, healthcare, spirits and industrial tech. Some launches worked. Some cost me a year. Everything I'll teach in these two sessions has done one or the other.
I've run a $20M+ P&L with 60+ people, hit $5M to $20M quotas for 12 straight years, and built 135+ business automations. Now I run go-to-market for founders through SM Services, and I packaged every framework I use into the playbook you'll get for free.
Georgetown MBA · Former Army officer, two Bronze Stars · 50+ patents and publications
What happens after the frameworks get installed.
"I came in with a notebook full of half-formed ideas. A few weeks of working sessions later I had a written vision, a validated wedge, and a clear next move."
"Steven ran our marketing like it was his own company. Three disconnected vendors became one clear plan, and our pipeline finally became something we could forecast."
"Steven rewrote our positioning and the way we talk about the company changed overnight. Same product, far sharper story, and far better conversations."
A low-traffic site turned into a working pipeline
Page one in a category that didn't exist yet
Thirty years of credibility, finally findable
I'm looking for a small group of founders to build the next version with.
The playbook tells you what to do. GoStack is the system I built to actually do it every week: one business memory, engines for leads, SEO, press, content, proposals and follow-up, and a human approving everything before it ships.
It already runs five live businesses. Seven engines are live today, and more ship into beta as they're ready. Now I want founders who just launched or are fighting to grow to put it under real pressure and tell me where it breaks.
What beta founders get:
- A 14-day free trial, instead of the standard 10
- Your first three engines set up with my team on a call
- Every new engine as it ships, at no extra cost
- A direct line to me on what gets built next
Check the beta box when you register. No card, no demo call.
Frequently Asked Questions
You built the product. Now build the machine that sells it.
Two live hours, one free playbook, and a clear answer to what's actually holding your growth back. Seats are free. My Constraint Session calendar is not.
Free. Live on Google Meet. Recorded. Part of #LATechWeek.